Kyoto anywhere

Role Creative Lead & Sr Art Director at Acne
Client ETON Shirts

In the temples, time has stood still, but the cityscape just outside glows with life. A unique place, where tradition and innovation not only coexist but thrive.

ETON FW2018 collection is born from centuries of fabric dyes and patterns, astonishing nature, and neon signs where old meets new. We let the short blossom of the cherry tree show us its strive for perfection by constant renewal, even in the smallest of details. A colourful reminder from Kyoto, wherever you are, that excellence is never static. Photographer campaign images: Calle Stoltz. Photographer still images: Anders Kylberg