"It’s all a matter of how we look at things, different perspectives gives us a new viewpoint, resulting in the unexpected."

Eton Shirts S/S-19 - Transformation.

CLIENT: ETON SHIRTS
PARTNER: ACNE
CREATIVE LEAD / SR ART DIRECTOR: JOHN HAMMARSTRÖM
PHOTOGRAPHER: ELISABETH TOLL
STYLIST: RICHARD ANDERSSON
CAST: MORGAN WATKINS

Cinemagraph 01; repeating moving imagery / cinemagraphs, with subtle and detailed movements were created for digital screens and online.  

Cinemagraph 02; 

Cinemagraph 03;

The experience was extended to the men's fashion fair in Florence, Pitti Uomo for further exploration of the collection. An installation, showing full body looks, divided into three sections showing campaign images, prints from the collections and mirror, allowed the visitors to rotate the section combining their favorites. Photo: @etonshirts

Podiums highlighted the craftmanship and fabrics. Photo: @etonshirts

Campaign images in close relations to the key pieces. Photo: @etonshirts