A brand new creative concept and visual approach for IKEAs series and systems and the visual navigation of their brand new, global .com.

CLIENT_HÄSTENS BEDS
PARTNER_ACNE
SR_ART_DIRECTOR_JOHN_HAMMARSTROM
PHOTOGRAPHER_ANDREAS_KYLBERG
DIRECTOR_ANDREAS_KYLBERG

Series and systems. The category got a brand new look, embracing each categories unique qualities and attributes