Back-to-school season is a pivotal time for connecting with young adults—a moment of new beginnings and opportunities. This campaign serves as an inclusive invitation to make your mark, reminding us that fashion is fluid and a powerful medium for self-expression. Developed with meticulous attention to visual storytelling, the treatments of the campaign are optimized for social channels, delivering a clear, compelling, and unexpected visual narrative.
CLIENT & PARTNER: H&M
SR ART DIRECTOR: JOHN HAMMARSTRÖM
PHOTOGRAPHER: ARNAULD LAJEUNIE
DIRECTOR: JASON YAN FRANCIS
DOP: ANDREAS BJØRSETH
STYLIST: LAËTITIA GIMENEZ ADAM
SET DESIGNER FILM: JOEL JUNSJÖ
HAIR: KASPER ANDERSEN
MAKE UP: IGNACIO ALONSO
MODEL: QUINN MORA
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