H&M Summer 2024 collection. 

CLIENT & PARTNER : H&M
SR ART DIRECTOR (FILM & DIGITAL EXPERIENCE) : JOHN HAMMARSTRÖM
DIRECTOR : ALBERT MOYA
WOMEN MODELS : ANOK YAI, DEVYN GARCIA & VITTORIA CERETTI
MEN MODELS : EDOARDO SEBASTIANELLI & ZAKARIA DAU

H&M SUMMER 2024 / WOMEN - 20SEC

H&M SUMMER 2024 / MEN - 15SEC

H&M SUMMER 2024 / KIDS - 15SEC

The hero films, for Women, Men and Kids, were tailored for an extensive range of channel-specific cutdowns to maximize reach on various platform.

Tailord, short moving assets for DOOH and online ads were developed and captured, with two bespoke versions per department (women, men, kids), with a priced item, shown through a high-impact and digestible visual that highlights the products. 

NAVIGATION.
Visible navigation throughout the experience that lets the user to easily navigate between departments. 

MOVING MOOD-ASSETS.
Unique moving mood-assets was captured and accompanied the campaign images at hm.com within each department, enhancing a rich and dynamic and feel to the site. The moodfilms were also seen in-store, creating a seamless experience throughout. 

FILTER FUNCTION.
Filter functions lets the user sort by experience the digital experience, either from looking at the inspirational images or toggle between the collection within categories. 

SHOP THE LOOK. 
Users were able to either enter the product bag at the end of the experience or to shop directly from a campaign image by simply clicking on "shop the look".